Diego Sanchez Cadavid

A man wearing a beige wide-brimmed hat, a dark blue puffer jacket, and black gloves is taking a photograph with a camera outdoors in a setting with trees and a wooden structure, during daytime with a clear blue sky.

PORTFOLIO

Diego@dcadavid.com

Advertising & Celebrity

Photographer | Director
Diego Sanchez Cadavid is an award-winning advertising photographer and director based in Miami, Florida. With over two decades of experience creating visual narratives for global brands, Diego has built a reputation for crafting images that connect, persuade, and endure.

His commercial clients include Coca-Cola, Pepsi, General Motors, American Express, Visa, and Diners Club, working alongside world-class agencies such as BBDO, DDB, Leo Burnett, and Mullen Lowe. His work has been recognized with a Gold Effie Award, multiple Cannes Lions shortlists, and inclusion in Lurzer’s Archive’s 200 Best Advertising Photographers Worldwide.

A Hasselblad Masters finalist, Diego brings a distinctive approach rooted in analog photography and masterful lighting. He is the author of The Lighting Playbook: Professional Portrait Lighting Setups for Commercial Photography, and co-founder of The Dana Art Gallery in Miami.

Whether directing a global advertising campaign or capturing an intimate celebrity portrait, Diego delivers images with the power to define a brand.

View Work

Photographer & Creative Director

DIEGO SANCHEZ CADAVID

Select Works

Magazine cover featuring Kany García standing in water with a leather jacket draped over her shoulder, looking over her shoulder at the camera.

Portrait of a young woman with blonde wavy hair, light makeup, and a white top, looking slightly to her right against a plain background.

Screenshot of a photography magazine website featuring '200 Best Ad Photographers 2021' with a cover photo of a person in an orange coat walking in a wooded area at night. The page includes sections for current issue, back issues, books, and featured work, and showcases three print photographs by different artists at the bottom.

The cover of The Lighting Playbook featuring a woman with bright red lips and white teeth on the right side, and a black-and-white photo of a man in a cowboy hat on the left side with text about Diego Sanchez Cadavid and his photography work.

Close-up of a young woman with platinum blonde hair, looking to the side with a neutral expression, on the Rolling Stone website.

203 Issue 
SQSP Magazine
Editorial Styling
Street Photography

A promotional graphic for the PHNX 2026 event. It features a black and white photo of a man in a suit, labeled as a jury member, and an illustration of a colorful, fantastical bird with pink and purple feathers, with the event’s slogan "Light the Torch" and the text "The AdForum 2026 PHNX".

A woman with short platinum blonde hair and wearing a black dress is sitting on a chair and laughing. A man with brown hair, wearing a black sleeveless shirt, is reaching towards the camera, slightly blurred, in front of her. They are seated in a dimly lit room with dark green paneling on the walls.

Matt Smith & Pom Klementieff

Cinematic Portraits

Before the camera, the power of two universes collides: the royalty of House of the Dragon and the strength of Guardians of the Galaxy. A session focused on capturing the defining acting intensity of both, creating portraits that feel like stills from a film yet to be told.
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Latest Project

Transit street photography,
Launching early next year

Client List

Warner Music

American Express

5020 Record - Sony music

Visa

Grace Kennedy Group

Pepsi

American Express

Discover

GM - General Motos

Coca Cola